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How Digital Marketing can strengthen your Search Engine Optimisation efforts and increase website traffic.

Thu, 02 May 2024 01:00:32 GMT

Digital marketing can be a powerful tool for strengthening your SEO efforts. Having a well-designed, user-friendly and up to date website is an essential starting point. CCH Web Manager and our expert design team are here to support you to get your site up and running and keep it fresh with automated content such and Key Dates and Tax Facts, plus an intuitive content editing system – enabling you to easily maintain your services information, staff profile content and post new content such as blog posts to engage your audience.

We encourage you to post helpful articles to your website blog regularly. By publishing these articles directly to your website you are also helping to strengthen your website content, keeping the content fresh and improving Search Engine Optimisation (SEO).

By using digital marketing tactics you can drive more traffic to your site and increase your site's relevance and visibility, helping search engines like Google to view your site as a valuable resource and rank it higher in search engine results pages (SERPs), driving more traffic to your site. Sharing content on various social media platforms engages a wider audience and attracts users back to your website or contact information.

Below we look at how digital marketing can support your online presence and Search Engine Optimisation efforts - covering strategic blog content, optimising Google Business profiles, and utilising social media platforms like Facebook, LinkedIn, and YouTube.

Blogs

Adding Depth to Your Website's Search Terms

Ever heard the phrase "content is king"? Well, in the realm of SEO, it couldn't be truer. Regularly updating your website with fresh, relevant content not only keeps your audience engaged but also tells search engines that your site is active and worth crawling.

By creating a blog and consistently publishing articles related to accounting, tax tips, financial advice, or industry news, you're not only providing value to your visitors but also expanding your website's search terms.

Utilise key terms and phrases in relevant blog articles to improve your visibility on search engine results pages (SERPs).
Add snippets to your social media platforms and link the user back to the blog post on your website to read the full article.
Send a quarterly email newsletter with snippets of your recent articles, encourage your audience to click through to read the posts on your website.
Provide readers with tools to easily share to their social media pages. CCH Web Managers blog has built in sharing tools, making it easier than ever for you and your viewers to distribute your content to a wider audience.

In summary, Blogging allows accounting firms to showcase their industry expertise by providing insightful advice and offering solutions to common financial queries, establishing credibility and trust with their audience. Plus, each blog post becomes another entry point for potential clients to discover your site through search engines.

Google Business Profile

Amplifying Local SEO and Social Media Integration

Social Media Marketing

Social media platforms are a great method for further distributing content already published on your website, communicating about key services and offerings from your firm and providing an additional channel for attracting traffic to your website. There are many social media platforms to choose from in today's digital world. Each offering a variety of tools and approaches to support you in communicating with and widening your audience.

Below we have covered a few of the key platforms to consider for your firm.

Facebook

Building Community and Credibility

Facebook isn't just for sharing cat videos and memes (though those are great too). It's a powerful platform for businesses to connect with their audience on a more personal level. For an accounting business, Facebook provides the perfect space to share informative articles, engage with followers through comments and messages, and even run targeted ad campaigns to reach potential clients in your area. By regularly updating your Facebook page with valuable content and interacting with your audience, you not only build a sense of community but also establish credibility in your field, which translates to long-term SEO improvement.

Facebooks potential audience reach is huge, making it a great way to engage with existing clients and reach new prospects. It's important to give prospective clients on Facebook an easy passage to your website. Use prominent images and videos to ensure your posts gain attention and that your page gets lots of Facebook likes, shares and comments – and most importantly traffic back to your website.

A great method for this is to provide a snippet of content from one of your blog posts. Enough to engage the reader, a leading question or statement to get them thinking – then a click through back to your website for the full article.

How to create a Facebook page for your business

Visit https://www.facebook.com/help/104002523024878 to find out more.

Note: Anyone can create a Page, but only official representatives can create a Page for an organisation, business, brand or public figure.

Network and Thought Leadership

LinkedIn is like the professional networking event of the internet, allowing you to connect with other professionals and companies, for updates and business insights.

Optimise your company page to increase visibility and drive qualified traffic to your website, this helps attracts potential clients, supporting your SEO efforts in the process.

Be present and memorable – Position your accounting firm as an industry thought leader on LinkedIn by sharing insightful articles, participating in professional discussions, and engage with relevant LinkedIn groups.

The 'about' section of your LinkedIn business page is a great a place to tell a brief story about your firm and what you have to offer, create interest with a brief description and link back to your website for more detail – be professional but memorable.

Engage with Your Network – To get the most out of LinkedIn you need to engage the reader. Try using a leading question or statement to get them thinking – then use a call-to-action to lead them back to your website for the full article.

The great benefit of LinkedIn for companies lies in the ability to target market groups based on highly specific criteria including job title, company, company size and geographic location, making it perfect for B2B marketing.

How to create a LinkedIn page for your business

To create a LinkedIn Page visit https://www.linkedin.com/help/linkedin/answer/a543852

YouTube or Vimeo

They say a picture is worth a thousand words, but what about a video?

YouTube is a fantastic platform for showcasing your expertise as an accountant. Whether you're providing tax advice, explaining common financial queries, or sharing client success stories, YouTube allows you to connect with your audience in a more visual and engaging way.

Optimise video titles, descriptions, and tags with relevant keywords to improve visibility in YouTube search results, consequently driving organic traffic to your website and enhancing overall SEO performance.

Plus, YouTube videos have the potential to rank highly in search results, driving organic traffic to your website and improving your overall SEO performance.

As the world's second largest search engine, YouTube can be a useful tool to drive targeted traffic back to your website or other social media platforms. Some tips for your YouTube content:

Keep your video concise and to the point (a few minutes) to keep your audience's attention.
Include a call to action - ensure you have provided a call to action within your video and include a link for easy connectivity back to your site, contacting you about a new service offering, or signing up to your mailing list.
Tie it into your website content - say you have a content page or blog post along the lines of "Tax Time Tips" – your video could provide useful detail on 1 or 2 tips, and list out a short descriptor to give the audience a taste of another 3 or 4 – encouraging viewers to 'click the link below' to visit your website page for more useful "Tax Time Tips".
Embedding videos into your site  – You can embed YouTube videos into your site in a couple of different ways – using the standard Video widget or our video gallery widget. Contact our Web Design team to discuss options for embedding your existing videos: webmanager@wolterskluwer.com

How to create a YouTube channel for your business

To sign in to YouTube, you'll need to create a Google Account. Follow these instructions to create a channel that only you can manage using your Google Account:

https://support.google.com/youtube/answer/1646861?hl=en

Emarketing

Expanding your contents reach through email

Now that your online presence is well established, sending a monthly or quarterly newsletter to your customers is a great way to promote upcoming events, showcase the services you have to offer or introduce tax and accounting related topics. Creating newsletters with engaging and relevant content can also help drive traffic to your website and improve your search engine optimisation (SEO).

If you would like to send newsletters to your clients through an Emarketing platform, you can also capture their details through a newsletter sign up form on your website. There are many dedicated Emarketing platforms available, with a variety of features and price points. Some platforms can be used for free, depending on your audience size. Some of the more popular platforms include:

Mailchimp
BOMA
Constant Contact
Newsletter
Crazy Domains
Active Campaign

In Conclusion

Digital marketing is a powerhouse when it comes to strengthening your SEO efforts.

Just having a website may not be enough to ensure your business gets the attention it deserves in the vast digital landscape. That's where digital marketing comes in, especially when it comes to strengthening your SEO efforts.

By leveraging blog content to expand your website's search terms, optimising your Google Business profile for social media integration, and using platforms like Facebook, LinkedIn, and YouTube to promote your accounting business, you can enhance online visibility and attract more clients in the long run.

For support adding social feeds to your CCH Web Manager website, or advice to get started with your blog, contact our Web Design team: webmanager@wolterskluwer.com

Neither your customers nor Google has a second to spare waiting for a page to load.

Mon, 01 Apr 2024 23:00:00 GMT

Page speed and user experience should be key considerations for an effective online presence. Google’s algorithm includes measurements relating to the user experience of your websites visitors, including how fast your page loads and responds to user interaction.

How CCH Web Manager helps you

CCH Web Manager incorporates inbuilt optimisations of content, such as images, to better enhance the loading speeds. Every image that’s uploaded to your website goes through an optimisation process where up to 5 reduced-size copies of the image are created. For example, if a 2000px width image is uploaded, 5 new optimised copies will be created. If a 100px width image is uploaded, no new images will be created because the size of an original uploaded image isn't increased by the automatic optimisation.

When you the add the image to a page on your site, CCH Web Manager automatically inserts the appropriate version of that image into the desktop, tablet, and mobile views of your website, making sure your site visitors always see the correct sized image for their device.

Below you can see the same image uploaded to a CCH Web Manager website, but inserted in different pages at different sizes, notice how the editor has automatically adjusted the image dimensions and file size based on how it is being served up to the end user.

What else can you do to optimise loading speed?

Biggest is not always the best - While uploading the biggest resolution for your site guarantees that your site's images are high resolution for your clients and customers, keep in mind that unnecessarily large images can also have a detrimental effect on your page speed. Since high-resolution images are scaled down, users do not normally notice the difference in resolution. It is better to upload images that are as large as how they are intended to be used. For example, if you have a picture that is going to be displayed at 300px by 300px on your site, you do not want to upload it as a 4000px by 4000px image. The below table is a guide of the maximum width for uploading images, depending on their use and whether they will appear on all versions of your site, or just desktop, just mobile, etc.

*Desktop full width images will be automatically optimised for display on tablet and mobile devices.

Professional photography - If you are having a professional photographer take staff profile photos, ask them to provide the full size image as well as a resized version suitable for your website. Around 200-300px wide would suit most websites, depending on the layout you choose for your Team or Staff page.

Host videos in dedicated video platforms - Other things that can help improve speed include hosting videos on YouTube or Vimeo and embedding them using the Video widget, or the advanced ‘Video Gallery’ widget for pages with lots of videos.

"Useful Links" widget enhancement - Introducing the latest automated widget

Thu, 21 Mar 2024 23:54:21 GMT

This newly rebuilt automated widget includes links that are maintained and updated by the CCH Web Manager team, while also allowing you to add you own custom headings and links or hide any links/URLs that aren’t relevant for your site.

The links included provide access to an array of resources such as business planning & compliance, business software, finance & funding, human resources, and news & current events tailored specifically for your client's convenience.

There is both an NZ and Australian version of this widget, below is a demo using the Australian version

Each standard link can be enabled or disabled in the settings, so you can choose which links to display on your site. Plus you can add new sections with your own custom links.

To update your website to use the new widget, get in touch with the Web Design Team: webmanager@wolterskluwer.com

Key Dates, Tax Facts and Calculators layout options

Tue, 19 Mar 2024 00:33:39 GMT

If you have been a long-term user of CCH Web Manager you may know about our shared content for Key Dates , Tax Facts , and Calculators but what you may not know is they have alternative layout options in the CONTENT tab settings. These alternative layouts let you switch from basic list layouts to more visually engaging displays of the same content.

To update your existing shared content layout, simply login to the CCH Web Manager editor, navigate to the page with the content on it, click anywhere on the content and choose the setting you wish to display as seen to the left in each of the examples below.

If you don't have any of this shared content on your website and would like some help adding it, or changing the layout, please contact us: webmanager@wolterskluwer.com

Key Dates

Use the 'before and after' slider to see the difference between the 'List' and 'Calendar' view

Calculators

Use the 'before and after' slider to see the difference between the 'List' and 'Icons' view

Tax Facts

Use the 'before and after' slider to see the difference between the 'List' and 'Icon List' views

Tax Facts

Use the 'before and after' slider to see the difference between the 'Icon List' and 'Large Icons' view

CCH Web Manager Blog Updates

Sun, 18 Feb 2024 21:00:00 GMT

CCH Web Manager’s built-in blog has recently had a series of updates to simplify and streamline the way you manage and customise posts. From filtering posts by multiple tags to sorting by chronological order and bulk actions, this update is packed with enhancements that will help you manage blogs like a boss!

Filter posts by multiple tags

If you’re using tags to create post categories there is now the option to filter posts by multiple tags in the All Posts and Recent Posts blog widgets.

Sort posts by chronological order

You can now sort both published and created posts by descending (newest first) or ascending (oldest first) chronological order. This will help you and your client keep track of the blog’s content much more easily.

Bulk post publish and republish

Save valuable time and simplify your blog content management with bulk actions for posts: Select the relevant posts, then click just once to publish or republish multiple selected posts in one go.

Smarter context based post search

We’re now supporting search by post descriptions (in addition to search by post title, author and tag) in 2 important areas:

Manage Posts for better blog management
Search Posts widget through which visitors can find the content they’re most interested in

These context-enhanced search results mean more efficient blog management overall and a boosts of visitor engagement to your website.

For tips on how to write engaging blog posts, view our helpful tips for writing great posts that increase your site traffic .

Tips for writing effective blog posts for SEO

Wed, 07 Feb 2024 02:25:26 GMT

Why write Blog posts?

Blogs are an effective way to educate, engage and spark discussion with your clients and prospects across a given topic. Blogs are a great means of relaying specific and targeted information to an audience in a personalised manner. Publishing regular blog posts to your website helps to engage your existing clients, enhance inbound traffic, attract new clients and improve Search Engine Optimisation for your website.

If you only have capacity to focus on one aspect of Digital Marketing – consider adding regular posts to your websites blog. Publishing blog posts means you are adding new content to your site containing key phrases (which will be indexed by google) – so not only can it be a critical tool for helping to improve your search engine rankings, but it is also easy for you and your audience to share across a variety of social media platforms.

Search engines will rank sites higher which have relevant content for the intended audience that is regularly updated, it also helps to have lots of inbound links from other sites. A great way to achieve this is to publish regular blog posts which you can link back to from social media platforms. This gives Google and other search engines new content to index and gives you opportunities to utilise key terms and phrases in relevant blog articles to improve your visibility on search engine results pages (SERPS).

Tips for effective blog posts

Speak to your audience
You know your clients and prospects better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about and demonstrate your expertise to help them on the given topic.

Take a few moments to plan your post
Once you have a great idea for a post, write the first draft. Consider what search terms you want your website to be found by (what are your ideal prospective clients likely to enter into a Google search) and then consider how you can include those terms and phrases into a structured sentence or paragraph.

Don’t forget to add images
Be sure to include high-quality and relevant images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words. CCH Web Manager has a built in library of free images so you can browse for something that suits each post, or upload your own images.

Edit carefully before posting
Once you’re happy with the text, put it aside for a few hours, or a day, and then re-read it. You’ll probably find a few things you want to add or improve. Have a friend or colleague look it over for feedback. When your post is proof read, set it up to publish now, or schedule it to publish at a time and date that suits best.

Getting your post out there  

Now that you have published your blog post to your website, it's important to promote your post to ensure you're getting traffic to your site. There are a number of ways you can go about promoting your blog, including, emailing a link to your clients and prospects, sharing via your own social media pages and providing readers with tools to easily share to their social media pages. See the social icons below for an example of how easy it is to share this post.

How to make your services content work for you!

Sun, 13 Aug 2023 22:40:49 GMT

5 Essential Tips For Improving Your Services Content

One of the key areas of your website that visitors will be most interested in will be the services you offer. Do you offer the service they require? Or do you offer a service that they didn’t actually know they wanted until they visited your site? Optimising your services content for search engines can also be a great way to attract visitors to your website.

Here are five effective methods to help you attract new clients with strong services content;

1. Make sure your content is relevant and accurate

When visitors are reading through your services they need to know that what you say you offer is actually what you offer. Make sure that all services you have to offer are represented on your website and ensure the tone of your content represents your target audience.

2. Highlight and promote any services that are unique to your firm

Are you offering any unique services or special offers? Consider promoting these on your homepage in a specially designed feature panel or image slider.

If you would like to explore ways on how to best feature your services on your website homepage or throughout your site please contact us and we can discuss options with you.

3. Choose how to display your services

How you display your services will affect the user experience and likelihood of visitors staying on the page. Consider making your content eye catching and easy to access and understand.

If you don’t have a lot of services and only concentrate on a core few (4 or 5) then a single page with a heading and paragraph for each may be all you need.

If you offer a wide range of services you may want to categorise them in to sub navigation items, for example ‘Business Services’, ‘Tax & Audit Services’ and ‘Specialist Services’ and then include pages for each individual services under those categories. An example of this can be seen here .

Alternatively you could opt for a more visual approach by representing each service with an icon to give your page a bit more character. Click here to see an example of how you can make your services stand out with icons. Contact us to find out how our team can implement this easy to manage icon set up on your website.

4. Service Plans

Many firms offer service plans or packages that cater to a variety of client situations. Your website is an ideal place to promote these. If you are wanting to add these to your website, or want to better display the ones you already have, we can help with that. We can design something unique to your firms offerings, or contact us to find out about utilising our templated Service Plan feature in your website – visit the Service Plans demonstration page .

5. Get your services noticed on search engines

Potential clients may be using search engines such as Google to search for an accountant or financial planner. Optimising your services content, especially a specific or unique service that you want to draw attention to, so that they show up during a search is a great way to attract visitors to your site.

Here are some helpful tips that may enhance your services content search engine rankings:

Use unique and accurate page titles

The ‘title’ tag tells search engines what the topic of each page is, and is generally what is displayed as the first line within the search results of the search engine as well as in your browser tab to tell visitors about your page.

The title tags should:

Accurately describe the particular page’s content – ideally the words you use in the title tag should also appear somewhere in the actual page content. It is best practice to create unique titles for each page within your site.
Be brief and descriptive – too many characters and they won’t show in a Google search. We recommend no more than 60 characters so being specific and precise with your wording is the best approach here.

A tool that may help with establishing keywords to use when writing content, titles and descriptions is Google’s ‘Keyword Analysis Tool‘ – this provides a way of looking up search volumes for particular phrases and provides suggestions for alternative phrases and their search volumes.

Make use of page description meta tags

The page description provides a summary of what a particular page is about. Really just an expansion of the title tag, this is generally the information that will be displayed below a search result of the search engine so like the title tag, it is best to use accurate and specific wording.

As Google recommends having a unique description for each page within your site to help make the search results more useful for users so they can easily see what a page relates to, creating a unique description for each service page will help to distinguish them from one another rather than using a general description for all service pages. You may however wish to include some key services within the description of your home page.

One thing to keep in mind is that a Google search result will only show the first 150 characters of your description so it is best to try and keep your search description within this character limit.

Do you have questions or want more information?

If you would like to talk to us more about your services content and options on how to display and promote them please feel free to contact us .

How important is my homepage content to my website performance?

Tue, 08 Aug 2023 00:55:00 GMT

How important is my homepage content to my website performance?

Your homepage content is often the first impression a prospective client gets of your firm. It's also very important when it comes to Search Engine Optimisation because it is indexed by search engines more frequently than other pages in a website.

Search engines 'crawl' website homepages regularly to analyse content for key phrases and keyword terms to align them with terms that users are searching for.

Including a clear description of your firm and the services you offer in your home page content is a very important aspect of Search Engine Optimisation (SEO) .

Bolding your company name and including keywords and phrases within the structured paragraphs that relate to the services you offer, helps to highlight the importance of this text to search engines and visitors to your website.

Including hyperlinks and calls to action within the homepage also helps to drive users toward important content and increase the time they spend on your website.

Enhance your content, improve engagement - NEW customisable widgets

Thu, 22 Jun 2023 00:58:00 GMT

Improve client engagement with new customisable widgets to enhance your content.

Easy to edit, cost effecting and fully customisable widgets to display your key content and ensure an excellent customer experience on all devices.

Save time with content updates by using these widgets to create engaging content layouts for your Meet the Team page, display your service plans in a visually engaging format and promote your events or webinars.

Service Plans Widget

The service plans widget allows you to setup and display your service packages in a neat and tidy layout without struggling with complex page formatting. The service plans widget is flexible to suit your existing service plans, or use our base content to get started.

To view an example of the different layout options you can achieve with the service plans widget, scroll to the bottom of this page .

If you are interested in adding the service plans widget to your website, our team can set this up for you from $330+GST*. Contact us today!

Staff Profile Widget

When it comes to your website, first impressions count, so having an attractive and well-structured Firm Profile page can help drive traffic to your website and turn your website visitors into potential clients.

Fun fact! We reviewed Google Analytics statistics for 20 Accounting firms over a 3 month period and found that the 2nd most viewed page is Firm Profile or Meet the Team.

To view an example of the different layout options you can achieve with the staff profile widget, scroll to the bottom of this page .

If you are interested in adding the staff profile widget to your website, our team can set this up for you from $330+GST*. Contact us today!

Events Widget

Does your firm host events or webinars that you want to promote on your website? The events widget lets you easily showcase your events in a tidy and stylish layout. The widget has many customisable features including the ability to enter a Google Maps location and click through to a registration form.

To view an example of the different layout options you can achieve with the events widget, scroll to the bottom of this page .

If you are interested in adding the events widget to your website, our team can set this up for you from $330+GST*. Contact us today!

*Setup fee covers the installation and styling of the widget to suit your brand ready for you to input your content.

Need a custom widget to suit a specific content requirement or page layout?

Just ask our Web Design team .

Draft Pages - New CCH Web Manager feature

Mon, 19 Jun 2023 02:50:00 GMT

The new ‘draft’ setting for pages gives you freedom to control your website pages’ visibility – both to users and search engines.

Now you can set a page to ‘draft’ if you are still working on it and don’t want it to go live when you next publish your site. This is the equivalent of hiding the page from all devices and setting it to no index so it’s not searchable.

Once a page is set as a draft, it won’t show anywhere on your live site even when you publish or republish the entire site.

Why set a page as a draft?

Creating a work-in-progress page - meaning you’re still working on a new page or content for the site and it isn’t ready to go live yet.
Hiding a page with restricted or outdated content - for example, a page containing information that you don’t want site visitors (or Google) to see.

To find out more about draft pages visit: https://help.cchwebmanager.com/content-editing/pages#draft

CCH Web Manager Contact Form Widget Update

Mon, 12 Jun 2023 02:49:00 GMT

New - Customisable Automated Email Replies

CCH Web Manager's Contact Form Widget now offers you the ability to set up automated email replies to users who have submitted a form on your site. You can even include a copy of the submitter's message in the reply email.

Adding automated email replies to your contact forms is another way to engage with visitors allowing you to more personalise a reply to a specific contact form. You may wish to include additional information specific to the form query which can be beneficial to the user.

An automated email reply also acts as further confirmation to website visitors that their contact form submission was successfully delivered.

How to customize the auto-reply’s default email message

To edit the default email message, go to the widget’s Content panel. Open the Submissions tab and select Actions after submission. Scroll down to Email settings, and look for the preselected Auto-reply to form submitter toggle. Below it you’ll find editable email text sections you can personalize however you wish: Sender’s name (the email’s “from” field), Email subject line, and the message itself.

This is also where you can control whether or not the form submitter will get a copy of their submitted form data in the automated reply email. This will be preselected by default.

Web Manager Enhancements: Google Tag Manager, advanced hyperlinking and customisable bullet points

Wed, 07 Jun 2023 02:49:00 GMT

Read about some recent enhancements to CCH Web Manager below including Google Tag Manager now in settings, customisable bullet point icons and advanced hyperlink settings.

Google Tag Manager integration now available in Site Settings

Google’s Tag Manager can now be added right into your site’s SEO & Site Settings, under Google Tools (formerly Google Analytics).

The Google Tag Manager allows you to install and manage different marketing tags without any use of code. Some examples include Google Ads conversion scripts, Meta Pixel code, remarketing tags and more.

Adding your tag to this settings area adds Google Tag Manager into every page of your site for you automatically. To enable the Tag Manager on your site, simply enter your Google Container ID , formatted as GTM-XXXXXX.

Customisable bullet points - 7 new icon options.

You can now customise the bullet point style in the text widget to 7 pre-set options. You can use these throughout your site with the text widget.

Please note the Web Design Team can set the default global style of bullet points for your whole site if requested.

Advanced hyperlinking options (NEW)

You can now choose from advanced settings for external Website url links:

No follow - Ask search engines not to associate your site with or crawl the linked page from your site.
Sponsored - This lets search engines know the link is the result of an advertisement or paid placement.
User Generated Content - This informs search engines of links created by users (e.g., a link someone posted in a comment), that aren’t necessarily reliable.

New Client Resource Hub - CCH Web Manager Tools & Tips

Wed, 31 May 2023 21:53:00 GMT

Looking to get the best out of your website in CCH Web Manager?

We have a new and improved online hub with all our client resources in one convenient place for CCH Web Manager users.

The Client Resource Hub is your central “one stop shop” for all your CCH Web Manager needs as well as links to information to help you maximize your website’s performance.

The hub features links to our Help Centre, Search Engine Optimisation tips and tools, our blog with articles to help you get the most out of CCH Web Manager, add-on options, plus much more.

Click here to browse the CCH Web Manager Client Resource Hub.

New & improved Media Manager

Sun, 30 Apr 2023 22:47:00 GMT

CCH Web Manager has a new and improved Media Manager which enables you to manage a range of file types in one centralised hub. Please find details below.

One Media Manager for all media assets

CCH Web Manager has an updated centralised Media Manager for all of your site’s images, videos, files, and now audio files.

Switch between the different media format tabs to explore a range of options for each type - from uploading your own files or choosing images and videos from free image library, creating folders, managing alt text.

Create folders, rename files, and preview video and audio all from the media manager.

Brand new, robust video library

The Media Manager now includes free video files for you to browse and choose from - explore a virtually endless resource of captivating videos and add them to your site with a simple click. These beautiful short videos are ideal for section backgrounds, used to create the right atmosphere for your site.

All file types supported with a new file manager

Use any file type with the file manager. The files manager in the media library lets you incorporate any file type into your site. From downloadable PDFs to .xls, .txt, and .zip files, feel free to upload any file type - the files manager can handle it.

New audio upload option - can be used in the audio widget

Does your firm record podcasts? The Media Manager now supports uploaded audio files you can add to your site. As an added bonus, the audio files you add here will work seamlessly with the editors audio widget for sharing podcasts and other audio files directly on your website.

These enhancements will help to make it even easier to manage your website content.

What is responsive design?

Mon, 29 Aug 2022 01:05:00 GMT

So... What is Responsive Design?

A responsive website will respond to the screen size of the device it is viewed on so instead of creating separate websites for various devices, your responsive website rearranges itself to fit the screen size its loaded on. This means clients and prospects will be able to access all of your website content and information from any device they are using.

Responsive design is also Googles preferred format for mobile friendly website so contributes towards your Search Engine Optimization ranking. A higher search engine ranking increases traffic to your site and enhances business growth and profitability.

Why you need a Responsive website

Your website is your most important online marketing and communication tool, so it is essential that clients and prospects get the best possible user experience from all of their devices. Internet usage on mobile devices has now overtaken desktop browsing as the most used digital platform.

To see examples of our clients responsive sites in action, visit our Customised Portfolio page , or check out our Pre-designed options .

Interested in responsive design?

How to write great profiles for your accounting firm

Wed, 24 Aug 2022 02:40:00 GMT

Writing a professional profile for your accounting firm website or social media pages can be a daunting task. Introducing yourself online can be difficult, as opposed to the familiar face-to-face interactions, where you can tailor your communication style to the needs of the moment. As a result, many firms struggle to work out their digital audience and often neglect this important aspect of their online marketing.

A strong profile is essential to your online presence and helps to attract and engage with clients and new prospects by presenting a personal and professional story about you, your team and your firm. This is a big demand for just a few paragraphs of text, but with some thought and creativity, you can use your online profile to grow your brand, increase leads, improve Search Engine Optimisation and ultimately increase the visibility of your business.

A few tips to consider when writing your online profile.

Know your audience. Think about who you want to attract to your business and tailor your messaging to impress those individuals or organisations.
Tell a story. Each of us has a different professional history to share. Instead of a list of accomplishments, present your background and credentials as a story and in such a way as to interest, or even entertain, your website visitors. A good online profile should make you look like real human beings, not a machine.
Show how unique you are. Everyone’s story is different from that of their competition or even their colleagues. Your profile should highlight what makes your skills and experience unique. If you specialise in a niche or have a unique educational or personal background, make sure it’s obvious in your profile.
Put a face to the name. Including a professional photo of your staff can help build a relationship with your clients and makes your website more personable and impressionable. If a professional photographer doesn’t suit, here are some tips to do it yourself.
Maintain your profile. After crafting the “perfect” profile and your career progresses, you will then need to ensure that it’s kept up to date by adding or removing details that might improve its effectiveness and relevance.

Quick headshot tips for a great staff portrait

Warm and inviting content can only get you so far; clients want to put a face with the trusted name. Staff profiles are a great way to introduce your team to your clients and adding photos can help strengthen your bond with clients. Hiring a professional photographer doesn’t suit everyone, so below are some tips that will help you take the best portrait pictures yourself. All you need is a smartphone with a decent camera and a little bit of knowledge.

Location, location, location. Great photos are often taken outside in the mid-morning or early-evening natural light, if you have a nearby park or reserve this may be an ideal spot. If you would rather stay indoors, avoid busy wallpapers and stick to neutral coloured backgrounds. Consistent patterned or textured walls can work well too, such as brickwork or wooden panelling if you have this featured in your office space. If you want to photograph your team at their desks, be sure to declutter first. You don’t want your viewer distracted from the focal point.
Lighting is important. Direct sunlight can make your subjects appear washed out, so try to plan your photos for a day with some cloud cover. If you’re staying inside, it’s best to use a couple of light sources. You can achieve this by using a couple of lamps with the shades removed on either side of the camera and position them so the light source is level with the focal point. If you only have one lamp, use a reflector on the other side (the silver side of a car windshield sun shade will work well to reflect the lamp’s light). It’s best to avoid the flash, so if your flash is triggered by low light you may need to increase your light source.
Strike a pose. Good posture is really important. Ideally standing (or if necessary, sitting) straight up with shoulders pushed back a little. Have the camera eye level with your subject; so they aren’t looking up or down at you. Position the camera directly in front of the subject and have them turn their head slightly to the side, this will make the subject appear slimmer and avoid that ‘mugshot’ look. Take multiple photos and have the team member review them with you before calling in the next person – this way you know you have a great photo that the subject is happy with. There is nothing worse than finishing the shoot to realize the subject had their eyes closed in all of them or they’re blurry.

Putting it together in Web Manager:

Now that your content and photos are ready to go it’s time to get it set up through your Web Manager login. This can be done as a simple content page with your photos inserted alongside your content using the text and image widgets to align your headshots with each blurb.

For an easier to manage solution, our designers can create a stylish layout for you with a special Profile widget which you can easily place your information into and it automatically outputs a consistent format to match your website look and feel for each team member. With this set up you can choose to organise your staff by position or office location and apply eye-catching effects to help make your staff profiles stand out!

How Digital Marketing can strengthen your SEO efforts

Tue, 14 Jun 2022 02:10:00 GMT

Digital marketing can be a powerful tool for strengthening your SEO efforts.

By using tactics such as social media marketing, email marketing, and content marketing, you can drive more traffic to your site and increase your site's relevance and visibility, helping search engines like Google to view your site as a valuable resource and rank it higher in search engine results pages (SERPs).

Digital marketing can include blog posts, videos, infographics, and other types of content that are relevant and valuable to your audience and optimized for SEO. Sharing that content on various social media platforms engages a wider audience and attracts users back to your website or contact information can help grow your customer base.

Blogs and Emarketing help to strengthen your reach to a wider target audience. We encourage you to post helpful well written articles to a blog or through an Emarketing platform, which can then be shared on social media or forwarded on. By publishing these articles directly to your website you are also helping to strengthen your website content, keeping the content fresh and improving Search Engine Optimisation (SEO).

Blogs

Designed to educate and spark interest and discussion across any given topic, blogs are a great means of relaying specific and targeted information to an audience in a personalised manner. Publishing regular blog posts to your website helps to engage your existing clients, enhance inbound traffic, attract new clients and improve Search Engine Optimisation for your website.

If you only have capacity to focus on one area of Digital Marketing – consider focusing on adding regular posts to your blog. Publishing blog posts means you are adding new content to your site containing key phrases (which will be indexed by google) – so not only can it be a critical tool for helping to improve your search engine rankings, but it is also easy to share across a variety of social media platforms.

Search engines will rank sites higher which have relevant content that is regularly updated and that have lots of inbound links from other sites. A great way to achieve this is to publish regular blog posts which you can link back to from social media platforms. This gives Google and other search engines new content to index and gives you opportunities to utilise key terms and phrases in relevant blog articles to improve your visibility on search engine results pages (SERPS).

Getting your post out there – Now that you have published your blog post to your website, it's important to promote your post to ensure you're getting traffic to your site. There are a number of ways you can go about promoting your blog including Newsletters to your clients and prospects, sharing via your own social media pages and providing readers with tools to easily share to their social media pages.

Emarketing

Sending a monthly or quarterly newsletter to your customers is a great way to promote upcoming events, showcase the services you have to offer or introduce tax and accounting related topics. Creating newsletters with engaging and relevant content can also help drive traffic to your website and improve your search engine optimization (SEO).

If you would like to send newsletters to your clients we recommend you  create a Mailchimp* account  so you can capture their details through the newsletter sign up form on your website. When creating your account, choose a plan that best suits your needs.

*If you use an alternate E-Marketing platform, it may still be possible to embed or link to a subscription form and/or archive newsletter list. Please  contact us  to discuss.

There are many dedicated emarketing platforms available, with a variety of features and price points. Some of the more popular platforms include:

MailChimp can be used for free, depending on your audience size and offers a subscription and archive widget that can easily be added to your CCH Web Manager website.  Contact us  if you would like to discuss this.

Social Media Marketing

There are many social media platforms to choose from in today's digital world. Each offering a variety of tools and approaches to support you in communicating with and widening your audience.

Social media platforms are a great method for further distributing content already published on your website, communicating about key services and offerings from your firm and providing an additional channel for attracting traffic to your website. Below we have covered a few of the key platforms to consider for your firm.

Google Business Profile

An effective Google Business Profile means that your business will show up on Google Maps, making it easier for potential customers to find you. With a Google Business Profile, customers can easily see your business’s location, hours of operation, and contact information from within Google Maps and on the Search Engine Results Page.

A Google Business Profile can also help you connect with your audience. By including photos, videos, and other types of content, you can give potential customers a better sense of your business. You can also use your Google Business Profile to respond to customer reviews and questions, demonstrating that you value customer feedback and are committed to providing an excellent customer experience.

Finally, having a Google Business Profile can also improve your search engine rankings. When you create a Google Business Profile, Google will display your business information in its search results, including your name, address, and phone number. This information is often used by Google to determine local search rankings, which means that having a Google Business Profile can help your business appear higher in search results for local queries. This increased visibility can lead to more website traffic and ultimately more customers.

Facebook

Facebook allows businesses to build relationships and have conversations with customers through posts, photos, videos and shared third-party content.

Facebooks potential audience reach is huge, making it a great way to engage with existing clients and reach new prospects. Use prominent images and videos to ensure your posts gain attention and that your page gets lots of likes, shares and comments – and most importantly traffic back to your website.

Find out more about creating a Facebook page for your business.

Embedding Facebook plugins to your website:

CCH Web Manager has a number of Facebook widgets that allow you to embed a button or feed on your website to make it easier for your clients to engage with your Facebook page and share your content with their own network – each with their own purpose or function.

‘Facebook Feed’ Widget - lets you embed and promote your Facebook Page on your website. Your visitors can see your latest post, as well as like and share posts from within your website. For more information on the Facebook Feed Widget and instructions on how to add it to your website, click here .

'Like Button' Widget  - This widget allows users to ‘like’ your Facebook page from within your website. For more information on the Facebook Like Button Widget and instructions on how to add it to your website, click here .

‘Facebook comments’ - The Facebook Comments widget enables visitors to leave comments on your site using Facebook. Comments can promote interest and discussion on your site and give visitors insight into what other visitors think of your service. For more information on the Facebook Like Button Widget and instructions on how to add it to your website, click here .

'Share Button' Widget - similar to the like button, however this option allows the user to add a personalised message before sharing it to their Facebook timeline, group or individual friend. For more information on the Share Button Widget and instructions on how to add it to your website, click here .

LinkedIn is a large social network for business professionals that allows you to connect with other professionals and companies, for updates and business insights.

Another great place to engage with clients and prospects and share your blog articles to a wider audience is LinkedIn – a social networking site designed for business communities.

Be present and memorable  - Having a good, well branded company profile on LinkedIn can be an important part of your marketing strategy. The 'about' section of your LinkedIn business page is a great a place to tell a brief story about your firm and what you have to offer, create interest with a brief description and link back to your website for more detail – be professional but memorable.

Engage with Your Network - To get the most out of LinkedIn you need to engage the reader. Try using a leading question or statement to get them thinking – then use a call-to-action to lead them back to your website for the full article.

How to create a LinkedIn page for your business

To create a LinkedIn Page click here .

YouTube

As the world's second largest search engine, YouTube can be a useful tool to drive targeted traffic back to your website or other social media platforms.

Some tips for your YouTube content:

Keep your video concise  – keeping your video content short and to the point (up to 2 minutes) is optimal for keeping your audience's attention and encouraging them to complete a call to action – like clicking through to your website, contacting you about a new service offering, or signing up to your mailing list.
Leave them wanting more  – So, you have published a content page or blog post along the line of "Tax Time Tips" – during your YouTube video you can provide useful detail on 1 or 2 tips, and list out a short descriptor to give the audience a taste of another 3 or 4 – encouraging viewers to 'click the link below' to visit your website page for more useful "Tax Time Tips".
Link back to your website  – Ensure you have provided a call to action within your video and include a link for easy connectivity back to your site. YouTube is less competitive for key terms than Google, so this is a great opportunity to drive your Search Engine Optimisation strategy as Google ranks video content highly too.
Embedding YouTube into your site  – You can embed YouTube videos into your site in a couple of different ways. The Video Widget lets you copy and paste the URL of a single YouTube video to display on your site. Alternatively, you can also upload a video using this widget.

How to create a YouTube channel for your business

To sign in to YouTube, you'll need to create a Google Account. Follow these instructions to create a channel that only you can manage using your Google Account.

5 Essential Tips For Improving Your Services Content

Sun, 22 May 2022 03:18:00 GMT

How to make your services content work for you!

Here are five effective methods to help you attract new clients with strong services content;

1. Make sure your content is relevant and accurate

2. Highlight and promote any services that are unique to your firm

Are you offering any unique services or special offers? Consider promoting these on your homepage in a specially designed feature panel or image slider.

If you would like to explore ways on how to best feature your services on your website homepage or throughout your site please contact us and we can discuss options with you.

3. Choose how to display your services

How you display your services will affect the user experience and likelihood of visitors staying on the page. Consider making your content eye catching and easy to access and understand.

If you don’t have a lot of services and only concentrate on a core few (4 or 5) then a single page with a heading and paragraph for each may be all you need.

4. Service Plans

5. Get your services noticed on search engines

Here are some helpful tips that may enhance your services content search engine rankings:

Use unique and accurate page titles

The title tags should:

Accurately describe the particular page’s content – ideally the words you use in the title tag should also appear somewhere in the actual page content. It is best practice to create unique titles for each page within your site.
Be brief and descriptive – too many characters and they won’t show in a Google search. We recommend no more than 60 characters so being specific and precise with your wording is the best approach here.

Make use of page description meta tags

One thing to keep in mind is that a Google search result will only show the first 150 characters of your description so it is best to try and keep your search description within this character limit.

Do you have questions or want more information?

If you would like to talk to us more about your services content and options on how to display and promote them please feel free to contact us .

Tips for writing great posts that increase your site traffic

Wed, 16 Mar 2022 02:24:00 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience
You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post
Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images
Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting
Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

Utilising Social Media to promote your firm

Tue, 15 Feb 2022 01:51:00 GMT

Wondering how you can utilise Social Media to promote your firm?

Social media allows you to leverage your company in a new and comparatively affordable way compared to more traditional marketing channels. Easily accessible to millions from virtually anywhere, it is an ideal means of enhancing brand awareness and growing your client base by reaching new and untapped prospects.

The growing number of social media platforms available makes it easy to target specific groups in a way that is relevant to them and your brand.

Social media marketing is a commitment. You'll need to post consistently to stay in front of your audiences eyes and keep growth going. One of the most popular questions businesses have is, “How often should we post on social media?” While there’s no clear answer, the key is to be consistent. The appropriate frequency for each of the social media networks is as follows:

LinkedIn: one post per day. LinkedIn is for professionals, and they tend to use it during working hours.
Facebook: one to two times per day during the week and once per day on the weekend. After twice a day, you'll see likes and comments and shares begin to taper off. The best time to post is between 12pm and 4pm.
Twitter: three times per day. Engagement drops off a bit after the third tweet of the day.
Instagram: seven posts per week ideally only once per day. Instagram is meant for use on mobile devices, so users tend to use the network anytime.
YouTube: one video per week. The main reason users hit the subscribe button is because they admire the content being uploaded and want more. Your goal with YouTube is develop a subscriber base.

Blog: If time constraints are a factor, we recommend to focus on the content directly on your website by publishing regular blog posts which can then be 'shared' to various social platforms easily for wider reach. Posting a few times per month, or roughly once a week with content that is useful and relevant to your customers and prospects will make a positive long term difference to your marketing efforts and supports your Search Engine Optimisation (SEO) strategy.

Keep in touch with site visitors and boost loyalty

Wed, 27 Oct 2021 02:24:00 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality
When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication
Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO
Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site
Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free
Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand
A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

I am an Accountant. Why a digital first strategy is business critical?

Wed, 11 Aug 2021 23:04:00 GMT

Being online will help grow your practice – but only if you have an effective digital presence

Having an effective digital presence helps take advantage of a 'digital first' strategy, critical in a world where we need to work remotely at a moment's notice.

According to McKinsey, COVID-19 has pushed companies over the digital tipping point and transformed businesses forever. We accelerated our adoption for digital customer interaction in the Asia Pacific by a whopping 10% last year alone. But the big question is – is your firm part of that shift?

For some time now, we have watched as our industry regulators have moved online to transform their services for accounting professionals and taxpayers. Driving this shift is the goal to provide industry and taxpayers with a more self-sufficient, streamlined, and transparent experience.

Of course, building a website and having your own digital footprint isn’t as simple as logging on and completing a generic template. Accounting professionals are at the coal face of industry every day, acting as the most trusted advisor to businesses and individuals. This means you need an effective website that works across any device, one that can attract clients and be part of your business development.

And just like your clients rely on paying for professional accounting advice to keep them on the right track, it makes sense to consider utilising the expertise and experience of website experts to get you online and keep you there.

Without a trusted partner to develop your website, you may be wasting valuable time and end up with a website that won’t grab people’s attention.

Here are the top 5 benefits of partnering with Wolters Kluwer CCH Web Manager.

1. Manage your digital strategy with ease

Your firm will benefit from Wolters Kluwer’s deep domain expertise in website strategy and operation. Our specialist website team can design, build, maintain and provide content, tailored for accounting firms. Benefit from our user-friendly website management with the CCH Web Manager Content Management System interface. It means your website will always look great, stay up-to-date, and give you the content your website visitors will value.

And we are here to support you once you go live. Our friendly support team is just an email or phone call away. Our CCH Web Manager Client Resource Hub will share easy to follow Search Engine Optimisation (SEO) tips and guides designed to maximise your website's performance and engage a wider audience.

“Support provided by the Wolters Kluwer team was fantastic, they followed us up and made sure we were fully supported all the way to going live. They were there for us.”

Steven Dainty, Client Services Manager, Grosvenor Business Advisers

2. Cost-effective professional design

The goal with CCH Web Manager is to create and add value to your website within your budget.

When we talk about our pre-designed templates and websites, your firm isn’t going to have to sacrifice its identity for a quick start option.

For firms looking for custom designs, our in-house web design team will invest time in understanding your brand, budget, and expectations. Plus, they will learn more about who your audience is now and into the future, your goals and uncover the unique differentiators that will keep you ahead of the competition. This means asking plenty of questions to make sure you build a valuable presence online. We will work with you to tailor a fully branded customised website layout to grab those eyeballs – and keep them there.

3. Access curated content and tools

Websites are all about having a digital customer interaction. A vital component of this is understanding the content and tools you need today and for the years ahead.

This might be harder than you think, especially when you are busy running your firm and trying to stay up to date with ever-changing legislation. This is why accessing CCH Web Manager curated content and tools can save you time and money.

Everything from starter web copy and templates to a fully customised web presence is available based on your budget. Crafting engaging content takes time. CCH Web Manager will give you the calculators, key dates, and tax facts, to keep your website up to date and relevant. Transforming a static website into a dynamic content driven website will drive conversions and turn prospects into clients.

And what’s more, you can extend your digital footprint across your social networks to reach even more people. Publish content and image rich blog posts to make content work even harder.

4. Plan for greater engagement

It’s easy to imagine building a website is a one and done task, something the team needs to have the framework and content for before it's designed. But the most genuinely successful websites don’t look at their digital presence that way. Websites that engage have a content plan that ensures they remain relevant and deliver the ROI expected of them.

CCH Web Manager has made it easier than ever to manage and publish web content. Our Content Management System helps you understand how to add, monitor and update content to generate the website traffic you need to improve your Google ranking and engage targets. Our dashboard, Search Engine Optimisation Tools, - plus stats from Google Analytics – help you understand how to target a specific audience and keep them on your site.

5. Set clear security and privacy boundaries

We understand the roles and responsibilities of website management and that many firms do not have a dedicated digital professional managing security – all CCH Web Manager websites are secured with SSL security certificates (HTTPS). We include this with every website subscription. We can help protect website visitors' privacy with our customisable data collection privacy page and easily activated cookie notifications, to inform website visitors that your site uses cookies.

As your client's most trusted advisor, you can ensure this trust extends to protecting their data on the web as well.

Thinking about how to maximise your website presence? Put your business development on online autopilot and switch your website from burden to benefit with CCH Web Manager.

smithjones

How Digital Marketing can strengthen your Search Engine Optimisation efforts and increase website traffic.

Blogs

Adding Depth to Your Website's Search Terms

Google Business Profile

Amplifying Local SEO and Social Media Integration

Social Media Marketing

Facebook

Building Community and Credibility

LinkedIn

Network and Thought Leadership

YouTube or Vimeo

They say a picture is worth a thousand words, but what about a video?

Emarketing

Expanding your contents reach through email

In Conclusion

Digital marketing is a powerhouse when it comes to strengthening your SEO efforts.

Neither your customers nor Google has a second to spare waiting for a page to load.

How CCH Web Manager helps you

What else can you do to optimise loading speed?

"Useful Links" widget enhancement - Introducing the latest automated widget

Key Dates, Tax Facts and Calculators layout options

Key Dates

Calculators

Tax Facts

Tax Facts

CCH Web Manager Blog Updates

Filter posts by multiple tags

﻿ Sort posts by chronological order

Bulk post publish and republish

Smarter context based post search

Tips for writing effective blog posts for SEO

Why write Blog posts?

Tips for effective blog posts

How to make your services content work for you!

5 Essential Tips For Improving Your Services Content

How important is my homepage content to my website performance?

How important is my homepage content to my website performance?

Enhance your content, improve engagement - NEW customisable widgets

Improve client engagement with new customisable widgets to enhance your content.

Service Plans Widget

Staff Profile Widget

Events Widget

Need a custom widget to suit a specific content requirement or page layout?

﻿ Just ask our Web Design team .

Draft Pages - New CCH Web Manager feature

The new ‘draft’ setting for pages gives you freedom to control your website pages’ visibility – both to users and search engines.

CCH Web Manager Contact Form Widget Update

New - Customisable Automated Email Replies

How to customize the auto-reply’s default email message

Web Manager Enhancements: Google Tag Manager, advanced hyperlinking and customisable bullet points

New Client Resource Hub - CCH Web Manager Tools & Tips

Looking to get the best out of your website in CCH Web Manager?

New & improved Media Manager

CCH Web Manager has a new and improved Media Manager which enables you to manage a range of file types in one centralised hub. Please find details below.

One Media Manager for all media assets

Brand new, robust video library

All file types supported with a new file manager

New audio upload option - can be used in the audio widget

What is responsive design?

So... What is Responsive Design?

Why you need a Responsive website

Interested in responsive design?

How to write great profiles for your accounting firm

A few tips to consider when writing your online profile.

Quick headshot tips for a great staff portrait

Putting it together in Web Manager:

How Digital Marketing can strengthen your SEO efforts

Digital marketing can be a powerful tool for strengthening your SEO efforts.

Blogs

Emarketing

Social Media Marketing

Google Business Profile

Facebook

LinkedIn

YouTube

5 Essential Tips For Improving Your Services Content

How to make your services content work for you!

Tips for writing great posts that increase your site traffic

Utilising Social Media to promote your firm

Sort posts by chronological order

Just ask our Web Design team .